About
Highly analytical Marketing Automation Specialist with a proven track record in driving B2B lead generation and optimizing campaign performance, now seeking a Marketing Automation Manager role. Expertise in building data-driven lead funnels, implementing n8n automation workflows, and executing high-impact outbound campaigns. Successfully acquired 10 new clients and managed budgets up to €2,000/month with full ownership, consistently leveraging AI tools and data analytics to achieve measurable results and enhance process efficiency.
Work
SMD Performance Media UG
|Junior Performance Marketing Manager - KI & Automation
Online, Remote, Germany
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Summary
Led the development and optimization of AI-powered marketing strategies and automation workflows for real client projects in paid social and search engine advertising, significantly enhancing project productivity and data-driven decision-making.
Highlights
Leveraged AI tools (ChatGPT, Claude) for campaign texts, target group briefings, and creative ideation, demonstrably improving project productivity in daily operations.
Developed and documented n8n workflow logics, testing trigger, routing, and output structures to establish foundational frameworks for proprietary automation projects.
Designed comprehensive Google Ads campaign structures for three real companies, including keyword research, match-type logic, and ad group development, presenting results directly to management.
Implemented full tracking setups, including Meta Pixel, UTM parameters, GA4, and GTM, for continuous campaign data analysis and data-driven optimization.
Eigeninitiative
|Lead Funnel & Marketing Automation System Developer
Remote, Remote, Germany
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Summary
Independently developed and implemented a comprehensive, data-driven lead funnel with integrated marketing automation components, resulting in an effective, iteratively improved system.
Highlights
Executed Meta-Ads campaigns with 3 creative variants, evaluating CTRs of 2.8%, 1.9%, and 2.1%, then reallocating budget to the strongest performer and documenting optimization logic.
Established a full tracking stack (GA4, GTM, UTM parameters) to continuously measure opt-in rates, click performance, and channel origin, consolidating data in Google Sheets.
Partially implemented n8n workflows, including form submission to Google Sheets and modeling triggers for MailerLite follow-up sequences, actively expanding the overall system.
Developed an end-to-end Newsletter Funnel in MailerLite, encompassing opt-in page, welcome sequence, and cross-channel content alignment with LinkedIn, implemented without external support.
Kluge Köpfe GmbH
|Junior Social Media & Paid Ads Manager
München, Remote, Germany
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Summary
Managed B2B lead generation and recruiting campaigns across the DACH region, driving client acquisition and optimizing campaign performance with full ownership and a €1,200-€2,000 monthly budget.
Highlights
Acquired approximately 10 new clients and 6 new employees within 6 months, independently managing a €1,200-€2,000/month budget with full responsibility from setup to reporting, without external briefing.
Systematically optimized Cost Per Lead (CPL) from €30-€70 through A/B/C creative testing across hook, copy, and messaging, utilizing up to 6 simultaneous variants to inform subsequent campaigns.
Configured and managed Meta Business Manager, Pixel, and Custom Conversions, ensuring precise campaign tracking and performance measurement.
Developed and implemented Meta campaign strategies, including audience targeting, ad creatives, and budget allocation, to maximize B2B lead generation and recruiting success.
Languages
German
English
Turkish
Certificates
SEO Certificate
Issued By
SMD Performance Media UG
SEA Certificate
Issued By
SMD Performance Media UG
Paid Social Certificate
Issued By
SMD Performance Media UG
Creative Strategy Certificate
Issued By
SMD Performance Media UG
KI im Marketing Meta-Zertifikat (AI in Marketing Meta Certificate)
Issued By
SMD Performance Media UG
Skills
Tools & Platforms
Google Sheets (Dashboards), Notion, Slack.
Focus Areas
Digital Health.
AI & Automation
n8n, OpenAI API, ChatGPT, Claude, Zapier, AI-Workflows, Automation, Prompt Engineering, Rapid Prototyping.
Marketing & Analytics
Meta Business Manager, Google Ads (Search/Display), GA4, GTM, Meta Pixel, MailerLite, Carrd, KPI Monitoring, Performance Analysis, Outbound Marketing, Buyer Persona Analysis, Copywriting, Campaign Optimization, Lead Generation, Tracking Setup, Data Analysis.
References
Anabel Kießling
GF, Kluge Köpfe GmbH
Maria Bondareva
Branch Manager, EPOS GmbH